Unlocking Iraq's E-commerce Potential: Your Gateway to Success

The Iraqi market is a key component of the country’s path to progress and prosperity. Professional development initiatives are diversifying the economy, attracting investment, and promoting well-being. Stability efforts contribute to a brighter future.


Market Overview

Iraq's e-commerce market is rapidly growing, Revenue is expected to show a compound annual growth rate (CAGR 2022-2025) of 17.52%, resulting in a projected market volume of USD 9,197 million by 2025. It offers international brands a largely untapped market of over 40 million potential customers, especially since Iraqis prefer international products

Unique Characteristics

The Iraqi e-commerce market stands out with its preference for Cash-on-Delivery (COD) due to security concerns. E-commerce platforms have embraced this by providing COD options, which international brands should integrate into their strategies. Additionally, Iraq's market leans toward localized content and Arabic customer support, emphasizing the need for language fluency and culturally sensitive marketing.


Iraq's e-commerce sector provides a unique chance for international brands to penetrate an expanding, underserved market. Tailoring strategies to local preferences, ensuring secure payment methods, and collaborating with local logistics partners can unlock the market's growth potential. Additionally, early entrants enjoy a significant edge in cultivating brand loyalty and recognition among Iraqi consumers

Iraq's 2022 Population

The total population in Iraq was estimated at 44.5 million people in 2022

Estimated total population from 2018 to 2028


Projections Suggest an Anticipated Population Growth to Nearly 50 Million

Iraq is not a uniform region

Iraq is a complex region that needs country specific specialization due to:

  • Multiple Providences, Multiple Dialects.
  • Low Credit Card Penetration As Cash On Delivery (COD) Is The Dominant Method Of Payment.
  • Lack Of A Well Defined Logistics And Delivery Network With High Tariff And Late Lead Times.
  • Complex VAT Structure, Customs, Laws And Regulations.
  • Lack Of Support For Localization Of Arabic Language Is A Barrier Of Entry.
  • Difficulty Of Building Customer Loyalty Without Personalisation, Rich Relevance And Gathering Insights.